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Description: The Updated Subscribers Report provides a detailed record of all subscribers whose information was updated during the previous [day/week/month]. This report offers valuable insights into changes in subscriber data, helping users monitor list health and track updates in subscription status. Subscribers may be included in the report due to changes in their subscription status (e.g., opt-in or opt-out) or updates to custom field attributes, such as name, email, last gift date or any other attributes configured as a custom field on your Tatango list. Frequency: Daily Output: .csv file Scope: Includes data from all lists on the account Customization: No customization is available for this report. Fields:
  • report_run_date: The date when the report was generated.
  • owner_account_id: The Tatango account ID for the owner account of the organization.
  • company_name: The name of the company associated with the Tatango account.
  • list_id: The unique Tatango ID of the list from which the messages containing the clicks were sent.
  • list_name: The name of the list in Tatango.
  • subscriber_id: The unique identifier for each subscriber.
  • phone_number: The phone number of the subscriber.
  • carrier: The carrier for the subscriber’s phone number.
  • tags: Any tags associated with the subscriber.
  • status: The current subscription status of the subscriber.
  • subscribed_at: The timestamp when the subscriber first joined the list.
  • unsubscribed_at: The timestamp when the subscriber unsubscribed from the list.
  • cleaned_at: The timestamp of when the subscriber was cleaned from the list.
  • opt_in_method: The method by which the subscriber joined the list.
  • most_recent_opt_in: The timestamp of the subscriber’s most recent opt-in action.
  • api_source: The API source of the most recent opt-in.
  • brand_affinity_score: A dynamic AI-generated score that reflects a subscriber’s engagement based on reply sentiment, clicks, donations, and opt-out behavior.
  • power_segment_label: A categorical label that places a subscriber into one of five AI-defined engagement segments: VIP Donor, Highly Engaged, Passive Supporter, At-Risk, or Critical Risk, based on their brand affinity score.
  • phone_os: The operating system of the subscriber’s phone (e.g., iOS, Android). This data is only available for subscribers who have clicked a link in a message, as it’s collected through link tracking.
  • custom_fields: Any custom fields configured in your Tatango list will be included as separate columns. The headers will reflect the merge tag defined when the custom fields were created.