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Description: The Subscriber Activity Report provides a view of your list health for the given period [day/week/month]. It includes the number of subscribers who have recently joined, unsubscribed, and cleaned. Providing you with insights into how your list is growing over time. Frequency: Daily/Weekly/Monthly Output: .csv file Scope: Includes data from all lists on the account Customization: No customization is available for this report. Fields:
  • report_run_date: The date when the report was generated.
  • owner_account_id: The Tatango account ID for the owner account of the organization.
  • company_name: The name of the company associated with the Tatango account.
  • list_id: The unique Tatango ID of the list from which the messages containing the clicks were sent.
  • list_name: The name of the list in Tatango.
  • period_starting: The date/time of the period starting for the report.
  • period_ending: The date/time of the period starting for the report.
  • starting_list_size: The number of active subscribers on the list at the start of the period.
  • ending_list_size: The number of active subscribers on the list at the start of the period.
  • change: The difference between starting_list_size and ending_list_size.
  • subscribers_added: The number of new subscribers added during the period.
  • opt_outs: The number of unsubscribes that occurred during the period.
  • cleans: The number of cleans that occurred during the period.