Description: The Subscribers Snapshot Report provides a complete, point-in-time snapshot of all subscribers and their attributes. This report allows users to capture the current state of their subscriber list, including key details such as subscription status, custom fields, and engagement data points. It’s particularly useful for monitoring list health, performing historical comparisons, and tracking changes in subscriber attributes over time.

Frequency: Daily/Weekly/Monthly

Output: .csv file

Scope: Includes data from all lists on the account

Customization: No customization is available for this report.

Fields:

  • report_run_date: The date when the report was generated.
  • owner_account_id: The Tatango account ID for the owner account of the organization.
  • company_name: The name of the company associated with the Tatango account.
  • list_id: The unique Tatango ID of the list from which the messages containing the clicks were sent.
  • list_name: The name of the list in Tatango.
  • subscriber_id: The unique identifier for each subscriber.
  • phone_number: The phone number of the subscriber.
  • carrier: The carrier for the subscriber’s phone number.
  • tags: Any tags associated with the subscriber.
  • status: The current subscription status of the subscriber.
  • subscribed_at: The timestamp when the subscriber first joined the list.
  • unsubscribed_at: The timestamp when the subscriber unsubscribed from the list.
  • cleaned_at: The timestamp of when the subscriber was cleaned from the list.
  • opt_in_method: The method by which the subscriber joined the list.
  • most_recent_opt_in: The timestamp of the subscriber’s most recent opt-in action.
  • api_source: The API source of the most recent opt-in.
  • brand_affinity_score: A dynamic AI-generated score that reflects a subscriber’s engagement based on reply sentiment, clicks, donations, and opt-out behavior.
  • power_segment_label: A categorical label that places a subscriber into one of five AI-defined engagement segments: VIP Donor, Highly Engaged, Passive Supporter, At-Risk, or Critical Risk, based on their brand affinity score.
  • custom_fields: Any custom fields configured in your Tatango list will be included as separate columns by default. The headers will reflect the merge tag defined when the custom fields were created.