Description: The Opts Report provides a comprehensive log of all opt-in and opt-out activities that occurred the previous [day/week/month]. This report gives users valuable insights into list growth, churn, and overall list health. By tracking subscriber engagement and list changes, users can better understand their audience dynamics and make informed decisions to improve subscriber retention and acquisition. Frequency: Daily/Weekly/Monthly Output: .csv file Scope: Includes data from all lists on the account Customization: Users can request to append subscriber-level custom fields to the report, such as CRM IDs (e.g., cons_id from Blackbaud Luminate Online). These custom fields must be pre-configured within the list in the user’s Tatango account to appear in the report. Fields:
  • report_run_date: The date when the report was generated.
  • owner_account_id: The Tatango account ID for the owner account of the organization.
  • company_name: The name of the company associated with the Tatango account.
  • list_id: The unique Tatango ID of the list from which the messages containing the clicks were sent.
  • list_name: The name of the list in Tatango.
  • phone_number: The phone number of the subscriber who initiated the opt action.
  • opt_id: The unique identifier for each opt record.
  • opt_type: The type of opt action (in or out).
  • opt_in_method: The method in which the opt action was initiated. (Only for opt-ins)
  • api_source: The api source that triggered the opt action. This only applies to opt records with an opt_in_method of api.
  • keyword_name: The keyword associated with an opt-in action.
  • opt_out_method: The method that initiated the opt-out action.
  • opt_created_date: The date the opt record was created.