report_run_date
: The date when the report was generated.owner_account_id
: The Tatango account ID for the owner account of the organization.company_name
: The name of the company associated with the Tatango account.list_id
: The unique Tatango ID of the list from which the messages containing the clicks were sent.list_name
: The name of the list in Tatango.phone_number
: The phone number of the subscriber that received the message.recurring_message_id
: The ID of the parent recurring message. Only applicable if the message was a child of a recurring message.message_id
: The unique id of the message the subscriber received.momt_id
: The unique id of the individual message sent to the phone number.message_name
: The name of the broadcast or recurring message the subscriber received.message_type
: This identifies the type of message that was sent.
broadcast
: Broadcast messages are large audience blast messages sent from within the Tatango UI.recurring
: Recurring messages are scheduled messages set to trigger based off of subscriber actions.system
: System messages are default system messages that are triggered based off of subscriber actions (opt-ins, opt-outs) or by texting in keywords like HELP.test
: Test messages are messages sent during the broadcast creation process by users to validate the content of the broadcast message they are creating.transactional
: Transactional messages are messages sent using our Transactional Message API.content
: The content of the message sent to the subscriber.sent_at
: The time the message was sent.delivery_status
: The status of the message sent to the subscriber.Delivered
: The carrier has confirmed the message was received by the subscriber’s handset.Bounced
: The carrier attempted delivery but was unsuccessful.Pending
: Awaiting a response from the carrier.bounce_type
: The bounce type of the individual message sent to the subscriber. Only applicable if the delivery_status is Bounced.soft
: The handset is temporarily unable to receive the message (e.g., subscriber’s phone is off or out of service).hard
: The device is permanently unable to receive messages (e.g., landline, incompatible device, subscriber changed carriers, blocked number, etc).total_message_parts
: The number of individual SMS parts sent to the specific subscriber.