Description: The Clicks Report provides a comprehensive list of all clicks recorded from the previous [day/week/month]. This includes clicks from any broadcast or recurring message sent from your account. The report helps users track engagement at the subscriber level, providing valuable insights into campaign performance. Frequency: Daily/Weekly/Monthly Output: .csv file Scope: Includes data from all lists on the account Customization: Users can request to append subscriber-level custom fields to the report, such as CRM IDs (e.g., cons_id from Blackbaud Luminate Online). These custom fields must be pre-configured within the list in the user’s Tatango account to appear in the report. Fields:
  • report_run_date: The date when the report was generated.
  • owner_account_id: The Tatango account ID for the owner account of the organization.
  • company_name: The name of the company associated with the Tatango account.
  • list_id: The unique Tatango ID of the list from which the messages containing the clicks were sent.
  • list_name: The name of the list in Tatango.
  • click_id: The unique identifier for each click recorded by Tatango.
  • clicked_at: The exact time when the click occurred.
  • subscriber_id: The ID of the subscriber in Tatango.
  • phone_number: The phone number of the subscriber who clicked the link.
  • message_id: The ID of the message from which the click originated.
  • recurring_message_id: The ID of the parent recurring message. Only applicable if the message was a child of a recurring message.
  • recurring_message_name: The name of the parent recurring message. Only applicable if the message was a child of a recurring message.
  • message_name: The name of the message. Only applicable to broadcast messages, recurring message names will be populated under recurring_message_name.