Description: The All Replies Report provides a detailed list of all replies received in response to broadcast or recurring messages sent from your account on the previous [day/week/month].

This report is designed to help users identify actionable replies, allowing them to engage with subscribers effectively and respond to any feedback or inquiries. By analyzing these replies, users can gain valuable insights into subscriber sentiment and the effectiveness of their campaigns.

Frequency: Daily/Weekly/Monthly

Output: .csv file

Scope: Includes data from all lists on the account

Customization: Users can request to append subscriber-level custom fields to the report, such as CRM IDs (e.g., cons_id from Blackbaud Luminate Online). These custom fields must be pre-configured within the list in the user’s Tatango account to appear in the report.

Fields:

  • report_run_date: The date when the report was generated.
  • owner_account_id: The Tatango account ID for the owner account of the organization.
  • company_name: The name of the company associated with the Tatango account.
  • list_id: The unique Tatango ID of the list from which the messages containing the clicks were sent.
  • list_name: The name of the list in Tatango.
  • recurring_message_id: The ID of the parent recurring message. Only applicable if the message was a child of a recurring message.
  • recurring_message_name: The Name of the parent recurring message. Only applicable if the message was a child of a recurring message.
  • message_id: The ID of the message in which the subscriber responded to.
  • message_name: The name of the message. Only applicable to broadcast messages, recurring message names will be populated under recurring_message_name.
  • phone_number: The phone number of the subscriber who replied.
  • record_type: This represents whether the record is a reply or a reply_response
  • reply_id: The unique identifier for the reply received from the subscriber.
  • reply_response_id: The unique identifier for the reply response sent by the Tatango account.
  • replied_at: The time of the reply. (Only if the record_type is reply)
  • responded_at: The time of the response. (Only if the record_type is reply_response)
  • reply_content: The content of the reply.
  • response_content: The content of the reply response. (Only if the record_type is reply_response)
  • sentiment_score: A sentiment analysis score assigned to each reply, represented as a decimal value between -1 and 1. Scores near -1 indicate negative sentiment, those near 0 reflect neutral sentiment, and scores approaching 1 indicate positive sentiment.