Description: The Messages Summary Report provides a [daily/weekly/monthly] summary of all broadcast messages sent from your account on the previous day. This report offers insights into message performance, including key metrics related to deliverability and engagement. Users can quickly assess how well their messages reached subscribers and gauge engagement levels, helping to inform future messaging strategies and optimize campaign effectiveness.

Frequency: Daily/Weekly/Monthly

Output: .csv file

Scope: Includes data from all lists on the account

Customization: No customization is available for this report.

Fields:

  • report_run_date: The date when the report was generated.
  • owner_account_id: The Tatango account ID for the owner account of the organization.
  • company_name: The name of the company associated with the Tatango account.
  • list_id: The unique Tatango ID of the list from which the messages containing the clicks were sent.
  • list_name: The name of the list in Tatango.
  • sending_at: The timestamp of when the message started sending.
  • sent_at: The timestamp of when a message finished sending.
  • canceled_at: The timestamp of when a message was cancelled.
  • status: The current status of the message.
  • is_timewarp: Boolean indicating if a message is a timwarp or not.
  • message_id: The ID of the message.
  • message_name: The name of the message sent.
  • message_type: The type of message sent (SMS/MMS).
  • recipients: The number of recipients the message was sent to.
  • sms_count: The number of SMS messages sent.
  • mms_count: The number of MMS messages sent.
  • total_parts: The number of individual parts that were sent.
  • messages_delivered: The number of messages successfully delivered to a subscriber’s handset.
  • bounces: The number messages that bounced.
  • message_body: The content of the message body.
  • fallback: The content of the fallback message. Only applicable to MMS messages.
  • links: Links within the message body.
  • click_counts: The number of clicks by subscribers on a link within the message body.
  • unique_click_counts: The number of unique clicks by subscribers on a link within the message body.
  • unsubscribed_count: The number of subscribers who unsubscribed after receiving the message.
  • send_cost: The cost of the message sent.
  • segments: The segments used to define the audience that received the message.